OnlyFans glossary: the terms, in plain English

A company that runs parts of a creator's business for a share of her earnings: marketing, chatting with fans, page operations, or all of them.

How Fan Fusion handles it: Fan Fusion offers two services: full management and chatting only. Full management

A review of a creator's page before any deal: statements, pricing, content and where fans come from. A useful audit is written, so you can check it later.

How Fan Fusion handles it: Our audit is free and written, and it comes before any term sheet. How it works

A contract clause that starts a new term automatically unless you opt out inside a notice window, often weeks before the end date.

How Fan Fusion handles it: Our contract is month-to-month, with no auto-renewal. Contract red flags

A subscription sold for several months at once, at a discount to the monthly price.

A card payment that a fan's bank reverses after a dispute. The platform usually takes the amount back out of the creator's earnings.

A person who writes to fans from a creator's account, in her voice and on her behalf.

How Fan Fusion handles it: Our chatters are human, write from your persona sheet and hard-no list, and are supervised by us. Chatting service

An agency service that covers the chat side of a page (DMs, PPV offers, fan relationships) while the creator keeps running her own marketing.

How Fan Fusion handles it: Chatting only is 15–20% of net; its minimum is confirmed in your audit. Chatting only

The share of subscribers who don't renew in a given month. The opposite of retention.

The share of a creator's earnings an agency keeps as its fee. It only means something together with its basis: gross or net.

How Fan Fusion handles it: Full management is 35–60% of net, chatting only 15–20% of net, always on net. Pricing and terms

Permission to use a creator's photos and videos. In an agency contract, check how long it lasts, what it covers and whether it ends when the contract does.

How Fan Fusion handles it: Your content stays yours, including our edits. Our copies are deleted within 14 days of the end date. Content rights

The share of people who take the next step in a funnel, such as profile visitors who subscribe, or subscribers who buy something. Usually given as a percentage.

Traffic reporting

A photo or video made to one fan's request and priced separately.

A private message between a fan and a creator's account. PPV offers, tips and custom requests often happen here.

Chatting service

A social media page that posts short videos cut from a creator's content, to send new fans to her link.

How Fan Fusion handles it: Our creator-branded distribution pages run on Instagram, TikTok or both, are registered to emails you own, and go with you at exit. Marketing and growth

A contract term that stops you from hiring anyone else for the same work. Check which services and which period it covers.

How Fan Fusion handles it: We're exclusive only for the services we run. Exclusivity

A fee for ending a contract before its term is over.

How Fan Fusion handles it: We charge no exit fee. Pricing and terms

A link that lets new fans subscribe free for a limited number of days, so they can try a page before paying.

A page anyone can follow without a subscription fee. It earns from PPV, tips and customs instead of subscriptions.

An agency service that covers marketing, chatting and page operations, run by one team.

How Fan Fusion handles it: Full management is 35–60% of net, for creators netting $3,000+ a month. Full management

The path from first contact to paying fan: content on Instagram, TikTok or Reddit, the link in bio, the OnlyFans page, a subscription, then chats and purchases. People drop off at every step; the funnel shows where.

Marketing and growth

Everything fans spend on a page, before the platform keeps its fee.

How Fan Fusion handles it: We never take commission on gross. Net vs gross

A written list of what nobody may ever sell, promise or say in the creator's name: what she films and doesn't, face or no face, which customs she accepts, off-limits topics, blocked regions.

How Fan Fusion handles it: Every chatter works from yours. Hard-no list template

The link in a social media profile that sends visitors to a creator's page, or to a page of links.

The time a contract runs before you can leave without paying a penalty.

How Fan Fusion handles it: We have no minimum term: month-to-month, 30 days' notice. Pricing and terms

Giving someone your account email, password or 2FA codes. Whoever holds them controls the account.

How Fan Fusion handles it: We never ask for codes by message. You enter the 2FA code yourself, on a call. Account access

Everything a fan spends in total, from the first subscription until they leave: subscriptions, messages and PPV, and tips. Keeping fans longer, with less churn, usually raises LTV more than constantly chasing new fans.

Relationship-first chatting

One message sent to many fans at once, often with a PPV offer attached.

How Fan Fusion handles it: A tool, never the plan: our chatting is built on personal conversations with each fan. Relationship-first chatting

What OnlyFans pays out to a creator after its 20% fee.

How Fan Fusion handles it: Our commission is always a percentage of net. Net vs gross

Net income split by where it came from: subscriptions, chat and PPV, and tips.

How Fan Fusion handles it: Your written Monday report lists subscriptions, chat and PPV, and tips. How it works

How long before leaving you must tell the other side, in writing, and how that notice has to be sent.

How Fan Fusion handles it: 30 days' written notice, the same for both sides. Notice date calculator

The 20% share OnlyFans keeps from what fans spend. The creator is paid the other 80%.

How much agencies take

The day-to-day running of a page: posting schedule, vault, prices, welcome message and messaging calendar.

The transfer of a creator's earnings from the platform to her bank account.

How Fan Fusion handles it: Payouts go from OnlyFans to your bank. We invoice you. Account access

A short brief on how a creator talks to fans: tone, pet names, what she shares about her day and what she never says. Chatters write from it.

Persona sheet template

Commission an agency keeps charging after the contract ends, often on fans “acquired during the term”.

How Fan Fusion handles it: We take no commission after the end date. Commission after you leave

Locked content in a message or post that a fan pays to unlock.

A subscription that renews at the end of its period. The rebill rate shows how many fans stay.

A short vertical video on Instagram. On TikTok, the same kind of video is simply called a TikTok.

How Fan Fusion handles it: Several Reels a week on Instagram and TikToks on TikTok, on the platforms that fit your niche, cut from your raw clips. Marketing and growth

How long fans keep subscribing, and how many renew each month.

Two creators promote each other's pages to their own audiences.

The earnings record in the OnlyFans dashboard, split by type, such as subscriptions, tips and messages.

How Fan Fusion handles it: Your weekly report is built from your statements. How it works

The monthly price a fan pays to follow a paid page. The creator sets it within the platform's limits.

A short written summary of a deal's terms: rate, basis, notice, what's included.

How Fan Fusion handles it: Your exact rate is fixed in your term sheet after the free audit. Pricing and terms

Industry slang for a fan who chats a lot but rarely or never buys. Chatters stay friendly but divide their time so paying fans aren't kept waiting.

Chatting service

Money a fan sends on top of subscriptions and PPV: on a post, in a message or during a live stream.

One of the small group of fans who spend the most on a page.

How Fan Fusion handles it: Top fans get personal attention from our chatters. Relationship-first chatting

A link that records where a visitor came from, so a page can see which platform or post sent each new subscriber.

Traffic reporting

Visitors sent to a page from other platforms, such as Instagram, TikTok, Reddit, X, YouTube and Facebook. Traffic is where fans come from; income is counted as subscriptions, chat and PPV, and tips.

Platforms we use

A second login step, usually a code from an app or a text message. Whoever gets the code can sign in.

How Fan Fusion handles it: You enter the 2FA code yourself, on a call. We never ask for it by message. Account access

The media library inside an OnlyFans account, where uploaded photos and videos wait to be used in posts and messages.

A written summary of a page's week, built from its statements: net by source, subscribers, what sold.

How Fan Fusion handles it: Every Monday, in writing. How it works

The automatic message a new subscriber receives, often with a greeting and a first offer.

Industry slang for a fan who spends far more than average and often makes up a large part of a page's income. Good chatting treats them as a person with history and preferences, not as a wallet.

Relationship-first chatting